UnicornDAO

UnicornDAO is a decentralized autonomous organization (DAO) dedicated to fostering gender equity in the digital art and blockchain space. Launched in 2022 by Nadya Tolokonnikova, a founding member of Pussy Riot, the collective aims to counteract the gender disparities within Web3 by acquiring and promoting NFTs created by women-identifying and LGBTQ+ artists. Through fundraising, advocacy, and the curation of digital art, UnicornDAO empowers underrepresented creators to access resources and financial opportunities within the crypto ecosystem.

Beyond NFT acquisitions, UnicornDAO builds community-driven initiatives that challenge systemic inequalities in the art and tech industries. The organization collaborates with artists, activists, and technologists to develop projects that highlight social justice issues while leveraging blockchain technology for radical redistribution of wealth. By combining decentralized governance with collective action, UnicornDAO reimagines financial and artistic empowerment in a digital-first world.

City

Los Angeles

Country

United States

Region

N. America

Year of Creation

2021

Featured Project

My Body, My Business

Pussy Riot’s Nadya Tolokonnikova is curating an auction of feminist works to benefit reproductive healthcare, including works by Marina Abramović, Cindy Sherman, and Sarah Meyohas, among others. “My Body, My Business” is a Web3 art and activism project launched by Nadya Tolokonnikova in partnership with UnicornDAO. The initiative involved an NFT art auction, with proceeds directed toward reproductive rights organizations, supporting the fight for bodily autonomy and gender equality. The project utilized blockchain technology as a tool for activism, demonstrating the potential of digital art to drive real-world social change.

artnet.com

Resources

Bloomberg Technology. “UnicornDAO Working to Fix ‘Crypto Bro’ Culture.” Bloomberg. 19 May 2022. https://www.bloomberg.com/news/videos/2022-05-19/unicorndao-working-to-fix-crypto-bro-culture-video.

Cesarine, Indira. “Interview: Pussy Riot’s Nadya Tolokonnikova on Bringing Activism into the Crypto Age with NFTs and UnicornDAO.” Untitled Magazine. 20 May 2022, https://untitled-magazine.com/interview-pussy-riots-nadya-tolokonnikova-on-bringing-activism-into-the-crypto-age-with-nfts-and-unicorndao.

DeGeurin, Mack. “Pussy Riot Punches Back at Texas’ Abortion Law With Protest and NFT.” Gizmodo. 10 Jun. 2022, https://gizmodo.com/pussy-riot-nft-texas-abortion-blockchain-russia-1849047057.

McMahon, Kari. “Pussy Riot-led UnicornDAO raised $4.5 million to support women and LGBTQ+ artists […].” Business Insider. 23 May 2022, https://www.businessinsider.com/pitch-deck-slide-unicorndao-pussy-riot-sia-grimes-beeple-crypto-2022-5.

Safronova, Valeriya. “A Party Crawl With Pussy Riot’s Nadya Tolokonnikova.” The New York Times. 30 Jun. 2022, https://www.nytimes.com/2022/06/30/style/nadya-tolokonnikova-pussy-riot-cryptocurrency.html.

Stern, Marlow. “Pussy Riot’s Nadya Tolokonnikova on Bringing Crypto to the Abortion Fight and ‘Deranged’ Putin.” The Daily Beast. 4 Jul. 2022, https://www.thedailybeast.com/pussy-riots-nadya-tolokonnikova-on-why-shes-joining-the-abortion-fight-and-insane-putins-war-on-ukraine/.

More Information

unicorndao.com

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